Turn your content into Pinterest growth.
Pinly reads your site. Designs the Pins. Publishes them. Then tells you which ones worked, so the next batch is better than the last.
Free to start. Connect Pinterest when you’re ready to publish.
Why Pinterest
Not because it’s trendy. Because it works differently from every other platform, and that difference favours small teams who show up consistently.
How long one post stays alive
Illustrative — the shape, not real dataThis isn’t luck. A feed sorts by what is new, so attention spikes and dies. Search sorts by what is relevant, so attention builds and stays. Everything else on this page comes from that one difference.
People show up looking for something
Pinterest works like a search engine. Someone types what they want. You show up as the answer. You’re not interrupting anyone — they asked.
Your Pin gets filed, not buried
A feed post is ranked by how new it is. In a day, it’s gone. A Pin gets filed under what it’s about, and keeps getting found months later.
Every Pin sends people to you
The link goes to your site. Pinterest is one of the only big platforms where sending people away is the point, not something the algorithm punishes.
The work stacks up
Old Pins keep getting found. What you posted in March is still working in November. That changes the math on posting regularly — and it’s why showing up beats going viral once.
The catch: this only pays off if you keep posting, and you only get better if you know which Pins actually worked. Both are boring. Both never stop. That’s the part Pinly takes off your plate.
How it works
Three steps. Each one feeds the next.
- 1
Generate
Pinly reads your site, works out what you actually sell, and hands you Pin ideas built from your own pages and products.
your site5 matcha rituals for slow morningsMatcha vs. coffee, honestlyA beginner’s matcha kit - 2
Publish
Pick the ones you like. Drop them on a day. Pinly posts them through the official Pinterest API. Close your laptop — they still go out.
MTWTFSSQueued on our servers. Retries if it fails. Can’t post twice.
- 3
Learn
Every Pin remembers how it was built. So you get results by headline style, angle, template and board — not one number that tells you nothing.
How-toListicleQuestionQuoteSplit by headline style. The fourth has too little data to call.
Making the Pins is the easy part
Point AI at your website and you’ll have fifty Pins by lunch. They’ll look fine. They’ll also look exactly like what your competitor gets from the same prompt. AI gets cheaper every month. Knowing which of your Pins actually worked doesn’t.
The shortcut
what most tools sell you- Your website
- One prompt
- 50 Pins
Fifty Pins. One decision behind all of them. Nothing measured, nothing learned — so batch fifty-one is the same guess as batch one.
The system
what Pinly is for- Real content
- Real demand signals
- Controlled variants
- Real performance
- A better next batch
Every Pin is a test, and Pinly remembers how you built it. Three of these beat your average — and you can see exactly what they had in common.
Here is the whole idea. AI is something you rent. The link between what you chose → who saw it → what happened is something you own. And it’s worth more every month you keep going.
Three things Pinly knows before it writes a word
What you sell. What people are searching for. What already worked on your account. Only then does it make anything. Most tools start at step two and skip the rest.
Business knowledge
- Products
- Website & blog
- Brand kit
- Real imagery
- Audience
Market signals
- Keyword clusters
- Trend direction
- Seasonality
- Search intent
Performance memory
- Every past Pin
- Its full design record
- What beat the average
- Confidence
1Strategy engine
Built todayPicks what to make and why. Which topic, which angle, which product — and what you haven’t covered yet.
2Creative engine
Built todayTurns that into a brief, then into real Pins. A template, your own photo, copy written for the angle, and versions that actually differ.
3Quality gate
Built todayBlocks anything with cut-off text, weak contrast, filler copy, stuffed keywords, or a claim your site doesn’t back up.
4Publish
Built todayGoes into a queue on our servers, retries if Pinterest hiccups, and posts through the official API at the time you picked.
5Measure
Built todayPulls the numbers daily and ties them back to every choice that went into the Pin. Not one anonymous total.
6Learn
Built todayWorks out what actually beat your average, across how many Pins, and whether that’s enough to trust yet.
7Next experiment
Built todayChange one thing on purpose. Hold everything else. Now the next result actually tells you something.
Then back to the top, smarter than last time. Every cycle adds to what Pinly knows about your account, and that’s the third input it reads before it makes anything. It’s the one part nobody can copy.
Read it backwards and it explains itself. You can’t run a test without a record. You can’t have a record unless the Pin was built from a structure. And you can’t structure anything until you know the business.
Three layers. Only one of them is AI.
“Generate a Pinterest Pin” is the fastest way to get something generic with your product name spelled wrong. Pinly splits it up: what has to be real, what gets built, and what AI is allowed to touch.
Real assets come first
Your product photos, images from your own pages, your logo, your uploads. If you sell it, people see the real thing. AI never gets to reimagine a product someone is about to buy.
product_17.png · /blog/matcha-guide hero · logo.svg
Built, not generated
The Pin gets assembled: your photo, the headline, your colours, your fonts, the template, the button. Laid out properly and exported at Pinterest’s 1000×1500. Same input, same output, every time.
TemplateConfig → HTML → PNG
Generation, only as a backdrop
Never “make a nice Pin”. Only “a warm, minimal kitchen counter, empty space on the left, no text” — and then Pinly draws your real product and real headline on top. Off unless you turn it on.
backgrounds · textures · mood · illustration
5-Minute Matcha Morning Routine
Click a layer to take it off the Pin and put it back.
That headline is real text, not pixels. Which is why Pinly can check it fits, check you can read it, keep it in your font, and swap it for a different one without touching anything else.
One rule under all three: a Pin never shows a product that doesn’t exist, or a photo nobody took. AI backgrounds get labelled as AI in the Pin’s own record. And they stay off until you say otherwise.
Not a prompt. A brief.
Every Pin starts as a form with twelve fields. That form is why everything else works. It tells the builder what to make, and later it tells you what to change.
“make a nice Pinterest pin for my matcha powder” — one sentence. Twelve decisions made for you. None of them written down.
- product
- Organic Matcha Powder
- audience
- 25–40, health-conscious professionals
- keyword
- matcha morning routine
- intent
- inspirational / educational
- angle
- 5-minute morning routine
- headline_pattern
- headline
- 5-Minute Matcha Morning Routine
- hero_asset
- product_17.png
- template
- editorial_04
- visual_style
- minimal / natural
- cta
- See the routine
- destination
- /matcha-morning-routine
Click a pattern above to change one field and watch the rest hold still.
What that gets you
- Something can build it. Template plus photo plus copy is a layout job, and layout jobs have right answers.
- A test is obvious. Copy it, change headline_pattern, leave the other eleven alone. Now you know what you tested.
- Results add up. “Which angles work for me” becomes something you look up, not something you argue about.
- Nothing is a mystery. Six months later, every Pin can still tell you why it looks the way it does.
That’s the difference between a tool that hands you a Pin and a tool that can tell you what it did. The prompt is disposable. The record is the asset.
Nothing goes out unchecked
Automated posting without checks is a machine for embarrassing yourself at scale. These run on the finished Pin, not on the prompt that asked for it.
Length limits
title 62/100 · description 340/800 · alt 96/500
Destination URL
https, resolves, under 2048 characters
Filler text
no “lorem”, no “TODO”, no unfilled blanks
Text fits the template
this headline gets cut off in editorial_04 — shorten it or pick another template
Still readable
text didn’t have to shrink past the readable size
Contrast
headline stands out against the background
Claim you can’t back up
“clinically proven” appears nowhere on the page this Pin links to
Keyword stuffing
nothing repeated often enough to read as spam
Image attached
a real image, not a fallback colour block
Blocked — 1 error, 1 warning. Nothing was published.
You have to fix the error. You have to sign off on the warning yourself — a claim your site doesn’t make isn’t a formatting problem.
Also designed
Designed, not built- Is the product actually visible?
- Is the logo in the right place, in your colours?
- Does the image match what people searched for?
- Does the headline match what the page actually delivers?
- Is the layout too busy?
Duplicate detection
Designed, not builtPost forty near-identical Pins and you teach Pinterest that your account is noise. Comparing every new Pin against everything you’ve already published turns “is this actually different?” into a number.
threshold 0.90 — above it, the variant is rejected and regenerated
Counting characters is easy. Asking whether a Pin promises something your page doesn’t deliver is the one that keeps you honest when you’re not watching.
What we measured, what we guessed, what nobody knows
Most AI keyword tools hand you a hundred phrases with confident numbers next to them. The phrases are sometimes useful. The numbers are made up — and they’re the part you’d trust most.
What you’ll never see here
12,430 searches / month
Pinterest doesn’t publish search volume through its API. If a tool shows you this number for a Pinterest keyword, it either came from somewhere else entirely, or an AI invented it.
What you get instead
Less impressive. Actually true. Each one shows where it came from and when.
Historical performance
MeasuredYour own published Pins on this topic, straight from the Pinterest analytics API.
Trend direction
Measured, when availablePinterest has a Trends API, but it’s aimed at agencies, enterprise clients and partner platforms. So Pinly treats it as a bonus and works honestly without it.
Content fit
ComputedDo you actually have a page, product or photo that answers this?
Semantic relevance
AI estimateAn AI judging how close this term is to what you sell. Labelled as a guess everywhere it shows up.
Search volume
Not availableNo source we trust, so no number. Pinly says so instead of filling the gap.
A map, not a list
Keywords only mean something next to each other. Group them and you can see where you’re already covered, where you sell something but have written nothing, and where you haven’t touched a whole branch.
Opportunity score
Every part of that shows where it came from. Multiply guesses and you still have a guess — so the score ranks your keywords against each other. It never pretends to be a real quantity.
The honest version screenshots worse and works better. You can act on “this branch is growing and you already sell three things that fit it”. You can’t act on a number somebody made up.
A Pin isn’t an image. It’s a record with an image attached.
“pin_123 · CTR 4.7%” tells you something worked. It doesn’t tell you what. Save the 44 things below and every Pin you post teaches the whole account something. 30 are saved today. The dashed ones are planned.
pin_0431
published · Tuesday 09:00 · Healthy Morning Ideas
Content
- topic
- keyword_cluster
- source_page
- product
- search_intent
- content_angle
- content_pillar
- funnel_stage
Copy
- headline
- headline_pattern
- headline_length
- cta
- description
- number_present
- question_present
- benefit_present
- sentiment
- reading_level
Visual
- template
- image_type
- background_type
- visual_style
- brand_palette
- typeface
- contrast_ratio
- image_embedding
- dominant_colors
- text_density
- product_size
- logo_position
Distribution
- board
- weekday
- hour_window
- campaign
- variant_group
- season
Outcome
- impressions
- saves
- pin_clicks
- outbound_clicks
- engagements
- ctr
- save_rate
- conversions
Notice the results column is the shortest one. Results are easy — Pinterest gives them to you. The hard part is having written down, months earlier and for every single Pin, exactly what you did differently.
A winning Pin doesn’t explain itself
This is why “AI learns from your best posts” is mostly worthless. Two Pins did differently. Eight things about them were different. Picking one and calling it the reason is a guess in a nice outfit.
Uncontrolled comparison
Pin A · CTR 5.2% vs Pin B · CTR 1.8%
Eight differences. One result. You’ve learned nothing.
“Red works better” is what a lazy tool tells you here. It could just as easily be the topic, the board, the product, or the time of day.
Controlled experiment
one variable open, seven held constant
One difference. The result means something.
And it is still just a hunch until a second run repeats it. If it does not repeat, it was noise.
This is why the brief has named fields and why every Pin carries dozens of them. Not for neatness. You can only hold seven things steady if you know what your seven things are.
Simple math first. Fancy math when it earns it.
Nobody should start with a neural network. With forty Pins of history, an average with a sanity check beats anything trained on the same forty Pins — and it’s honest about what it doesn’t know. The clever stuff arrives when there’s enough data to earn it.
- Phase 1Built today
Descriptive statistics
Compare each group against your own average, and check there’s enough data for that to mean anything. Boring. Useful in week one.
- Phase 2Designed, not built
Bayesian estimates
Handle small samples properly, so a promising group with nine Pins is neither thrown away nor over-believed.
- Phase 3Designed, not built
Feature importance
Rank which of your choices actually drive the result, instead of looking at one thing at a time.
- Phase 4Designed, not built
Contextual bandits
Push the next batch towards what is winning, while still testing the things you’re unsure about.
Eight to exploit, two to explore
Designed, not builtCopy your winner forever and you stop finding new ones. Then Pinterest moves and you’re stuck. So part of every batch goes to ideas the data doesn’t back yet.
Most of the batch on what works, a slice kept back for what might.
Three sources, shifting weight
Designed, not builtDay one you have no history, so Pinly leans on what generally works in your industry. Every Pin you post shifts the weight towards your own data. The longer you use it, the more it’s about you.
- What works everywhere— general Pinterest patterns70%
- What works in your industry— food, beauty, interiors25%
- What works for you— measured on your own Pins5%
The AI explains the number. It never makes it up.
Built today// computed in the database
segment: headline_pattern = listicle
lift_vs_baseline: +38%
n_pins: 47
n_impressions: 12,410
confidence: high
“Pins with numbered listicle headlines earned a 38% higher click-through rate than comparable educational headlines over the last 60 days, most strongly in the Healthy Drinks cluster. Next test: three more listicle headlines on the same template and image style.”
47 Pins · 12,410 impressions · high confidence
The AI gets a finished result and does two things: writes it in plain English, and suggests what to test next. It never gets asked what the number is. That’s the only reliable way to stop it inventing one.
Every claim on your dashboard can be traced backwards: which query, how many Pins, how sure. If Pinly can’t show you that chain, it doesn’t make the claim.
All of it, as one loop
A generator gives you Pins. A scheduler gives you a calendar. Neither gets better at your account. Everything above exists to close this circle — the last step feeds the first.
- 1
Understand. Read your site. Work out what you actually sell.
- 2
Spot. Turn that into real Pin ideas, each with a reason attached.
- 3
Create. Write the copy. Design the Pin. Make versions that differ.
- 4
Publish. Schedule it. Post it through the official Pinterest API.
- 5
Measure. Pull the numbers daily and tie them to the right groups.
- 6
Learn. Find what beat your average. Feed it back into step three.
Step six is the one everyone skips. Skip it and you guess forever — because a Pin that never recorded its angle, headline style, template or board can’t tell you anything later.
What you get back
Pinterest tells you how a Pin did. Pinly tells you which of your choices did it — because every Pin remembers the angle, headline style, template, topic and board it came from.
Impressions
48,210
Outbound clicks
1,642
Click-through rate
3.4%
Saves
2,981
Impressions per week — the stacking effect from the chart above, on one account
Click-through rate by headline style, against this account’s average
How-to
14 Pins · 4,120 impr.
Listicle
11 Pins · 3,480 impr.
Question
9 Pins · 2,900 impr.
Quote
2 Pins · 210 impr.
How-to headlines beat your average by 38%
Based on 14 Pins and 4,120 impressions over 90 days. Suggested next step: four versions on your three best topics, using the how-to style.
Look at the fourth row. Two Pins and 210 impressions isn’t a finding, so Pinly won’t call it one. No green arrow. No confident percentage. Every screen in the app works this way, and every number shows where it came from and when.
The unglamorous parts, done properly
Anyone can put a text box next to a model. The work is in everything around it.
Ten Pin templates, on brand
Editorial, listicle, recipe, comparison and more. Built at Pinterest’s 1000×1500 in your colours, your fonts, your logo.
Variants that actually differ
Each version takes a different angle and a different headline style — not the same sentence rearranged. So the test actually tells you something.
Scheduling that survives you
A queue that retries, recovers, and shows you what failed. Double-click all you want. It can’t post twice.
Quality gates before publish
Cut-off headlines, weak contrast, filler text and claims your site doesn’t back up. All caught before anything goes out.
What it won’t do
Most of the work in a tool like this is deciding what not to claim. Three rules, everywhere:
No invented numbers
Every score shows where it came from. Pinterest data says Pinterest. An AI guess says guess. There’s no third option.
No pattern without evidence
Under three Pins or five hundred impressions, you see “not enough data”. Pinly would rather say nothing than call noise a trend.
You approve what ships
AI suggests, you decide. That’s the default. Autopilot exists, stays off until you turn it on, and stops the second you turn it back.
Questions
Do I need a Pinterest account to start?+
No. Analyse your site, generate ideas and design Pins right away. You only need Pinterest when you want to publish and pull results.
Does it post without asking me?+
Only if you turn on autopilot, which is off by default and capped by limits you set. Otherwise nothing leaves your account without you.
Where do the Pin images come from?+
Templates built in your brand colours, plus images from your own site or your uploads. AI images are optional, off by default, and never used to fake a photo of a real product.
How does it decide what works?+
Every Pin saves its angle, headline style, template, topic and board. Results get split by those, with a floor so small samples don’t get treated as findings.
Some sections say “designed, not built”. Why show them at all?+
Because the plan is the pitch, and hiding the unfinished parts would be exactly the thing this product exists to avoid. “Built today” means it runs right now. “Designed, not built” means it’s specced and scheduled. Nothing here is described as done when it isn’t.
Why are there no numbers about Pinterest on this page?+
Because we’d be quoting them from memory. Pinly won’t show you a number it can’t source, and a landing page that broke that rule would be a bad advert for it. Everything here is about how the platform works, which you can check yourself.
Is this affiliated with Pinterest?+
No. Pinly posts through the official Pinterest API and follows their developer policies, but it’s an independent product.
Pin something worth saving.
Start with your website. Pinly does the reading, the writing and the measuring. You keep the final say.
Start creating